
New Balance
Director: Alex Parker
Production: Arts & Sciences / American Haiku

New Balance / Alex Prager
Directed by the insane talented Alex Prager, the project stared the Spanish singer Rosalía. Originally conceived as a motion shoot with a few stills, the job changed brief the day before filming to be stills only. Alex Prager’s work mixes different eons of cinematic time, bringing the story closer to what feels like a memory mixed with a dream. From a design standpoint this kind of work is a real joy to be part of, even if the final work turned out to be a still version of its planned motion shoot!
Directed: Alex Prager. Prod Co: Arts & Sciences. Location Build & Dressing in New York. DP Robert Elswit














