
New Balance
Director: Alex Parker
Production: Arts & Sciences / American Haiku

New Balance / Alex Prager
Directed by the insanely talented Alex Prager, the project stared the Spanish singer Rosalía. Originally conceived as a motion shoot with a few stills, the job brief changed the day before filming to be stills only. Alex Prager’s work mixes different eons of cinematic time, like a memory blended with a dream, it makes a visual language that, in my view is closer to how we experience reality. From a design standpoint it was a real joy to be part of, even if the final work turned out to be a still version, of its planned motion shoot!
Directed: Alex Prager. Prod Co: Arts & Sciences. Location Build & Dressing in New York. DP Robert Elswit














