NB_AP_v2_1800_850_Thumb.jpg

New Balance

Director: Alex Parker

Production: Arts & Sciences / American Haiku

New Balance / Alex Prager

New Balance / Alex Prager

Directed by the insane talented Alex Prager, the project stared the Spanish singer Rosalía. Originally conceived as a motion shoot with a few stills, the job changed brief the day before filming to be stills only. Alex Prager’s work mixes different eons of cinematic time, bringing the story closer to what feels like a memory mixed with a dream. From a design standpoint this kind of work is a real joy to be part of, even if the final work turned out to be a still version of its planned motion shoot!

Directed: Alex Prager. Prod Co: Arts & Sciences. Location Build & Dressing in New York. DP Robert Elswit

AP_NewBalance_2_WEB.jpg
AP_NewBalance_11_WEB.jpg
AP_NewBalance_15_WEB.jpg
AP_NewBalance_13_WEB.jpg
AP_NewBalance_16_WEB.jpg
AP_NewBalance_17_WEB.jpg
AP_NewBalance_18_WEB.jpg
AP_NewBalance_19_WEB.jpg
AP_NewBalance_1_WEB.jpg
AP_NewBalance_20_WEB.jpg
AP_NewBalance_21_WEB.jpg
AP_NewBalance_22_WEb.jpg
AP_NewBalance_24_WEB.jpg
AP_NewBalance_25_WEB.jpg